Linguistic insight in the form of high-level relationships and rules in text builds the basis of our understanding of language. However, the data-driven generation of such structures often lacks labeled resources that can be used as training data for supervised machine learning. The creation of such ground-truth data is a time-consuming process that often requires domain expertise to resolve text ambiguities and characterize linguistic phenomena. Furthermore, the creation and refinement of machine learning models is often challenging for linguists as the models are often complex, in-transparent, and difficult to understand. To tackle these challenges, we present a visual analytics technique for interactive data labeling that applies concepts from gamification and explainable Artificial Intelligence (XAI) to support complex classification tasks. The visualinteractive labeling interface promotes the creation of effective training data. Visual explanations of learned rules unveil the decisions of the machine learning model and support iterative and interactive optimization. The gamification-inspired design guides the user through the labeling process and provides feedback on the model performance. As an instance of the proposed technique, we present QuestionComb, a workspace tailored to the task of question classification (i.e., in information-seeking vs. non-information-seeking questions). Our evaluation studies confirm that gamification concepts are beneficial to engage users through continuous feedback, offering an effective visual analytics technique when combined with active learning and XAI.